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Getting a “Buzz” On.
Posted by SOUNDS-MIXES.COM on Tuesday, April 30, 2013,
In :
Creating a Buzz
- Getting a “Buzz” On
Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it hits TV and print. Even before a movie is released which used to be seen as the pre-launch buzz-generation activity. Big business “gets it”.
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