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• Using Videos in Viral Marketing

More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated.  Online video advertising is really taking off. Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five to ten times more to serve than standard banners and they involve a lot more production ...
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• What Not to Put in Your Social Network Profile

Online social networks have rapidly increased in popularity, especially over the past couple of years.  Social networking websites are popular because they easily allow you to find, connect with, and develop friendships with other internet users, often ones that share the same interests as you. To find those individuals, you must join a social networking website and create a profile.  It is of...

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• Getting a “Buzz” On

Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it hits TV and print. Even before a movie is released which used to be seen as the pre-launch buzz-generation activity. Big business “gets it”.

...
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• Generating Revenue With Good Planning

 For anything to work well, care must be taken to make firm, workable plans to execute it and the same goes for website designs. With a well thought out website design, you will be able to create a site that generates multiple streams of revenue for you. In fact, may websites turn into online wasteland because they are not well planned and do not get a single visitor. Gradually, the Webmaster will not be motivat...

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• 10 Ways To Promote Your Blog

1. Share your post on Facebook. Share the picture with a short teaser of the text from the blog as the caption and a link to your blog post. Keep the teaser text likable and sharable. This will make it easy for your friends to support you and promote your content.
   
2. Promote your Facebook status update with your blog link. This is a tool that Facebook has given you to keep your content in front of people who like your page. Th...
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• Should I Create a Website? Do I Need One?

People always want to follow the latest thing, be it in fashion, sports, that kind of thing. Websites have become a necessity to almost everyone. Companies, businesses, individuals, even young adults have created personal websites with their respective purposes, be it for profit, or for entertainment.

What one must consider, however, before creating a website, are the factors in which must be put to thought be...
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• What is Social Networking?

Social networking, we have all likely heard of it before, but not everyone knows what it means?  If you were asked to define what social networking was, would you be able to give an accurate definition. Unfortunately, most individuals cannot, even though it is likely that they participate in some form of social networking, especially online.

Social networking is defined as the grouping of individuals together into to specific groups, ...
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• Pros and Cons of Flash-based Sites

Flash-based sites have been a craze since the past few years, and as Macromedia compiles more and more great features into Flash, we can only predict there will be more and more flash sites around the Internet. However, Flash based sites have been disputed to be bloated and unnecessary. Where exactly do we draw the line? Here's a simple breakdown.

The good:

Interactivity

Flash's Action script opens up a vast field of po...
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7 Sure-fire Ways To Increase Your Traffic

Internet | Business | Profit | To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.

So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensu...
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• 5 Important Rules in Website Design

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to e...
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• Search Engine Friendly Pages

There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, Bing, and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.

Major search engines use programs called crawlers or robots to index websites to list on their ...
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Humour Turns email viral

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via email. This is excellent news for those companies who use self-propelling word-of-mouse” email techniques to sell their products.

The study generated some interesting results regarding the type of content that is most often forwarded, as well.  The most popular content is humorous materia...

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• Mobile Blogging is on the Cutting Edge

Mobile blogging is an exciting phenomenon that is sweeping the blogosphere. One of the reasons why a lot of bloggers are attracted to the medium of blogging in the first place is that they enjoy being able to make frequent updates and posts that keep all of their visitors up to speed with current situations. Mobile blogs, or "moblogs," take this to the extreme by allowing users to post things literally as the...
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Using Social Networking Websites to Promote Your Blog.

Do you know what the main purpose of a social networking website is?  If you are an avid internet user, you likely do. Social networking websites are online communities that make it easier for internet users to meet and communicate with each other.  If you are an internet user who enjoys using the internet to meet new people, there is a good chance that you already belong to a social network...
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• The Many Facets of Viral Marketing

In the beginning, email was the one way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign. Seven of those ways are:

1.    Email: It was first but it is still around and still used. It is, however, getting a little harder to use as more and more ...
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About Us


*Established in 1999*
We are reliable professionals with over 25 years experience. We listen to our customers and work with them to address their needs through innovative solutions.


This website is part of THE GROOVY GROUP®
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Registered trademark number: UK00003366392

Mark text: THE GROOVY GROUP

Mark type: Word

Date Filed: 11th January 2019

Date entered into the register: 5th April 2019

Effective as of the date: 11th January 2019

List of goods or services

Class 9:
Business application software; Business intelligence software; Business management software; Business software; Business technology software; Apparatus for broadcasting sound, data or images; Cables for the transmission of sounds and images; Computer programs fo...

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